Articles
Video: The Fox Trots Faster - Time Magazine
August 27 1990
Even if Bart Simpson doesn't succeed in making TV's top dad cry uncle, the face-off marks a milestone for Fox. The network was launched, to much industry skepticism, in 1986 by Australian-born media mogul Rupert Murdoch, who had just bought 20th Century Fox studios and a group of independent TV stations. Fox entered the prime-time arena with a single night of shows in the spring of 1987, and they sank instantly to the bottom of the Nielsen pile. By this past season, the network had expanded to three nights and developed three major hits: The Simpsons, Married...With Children and its new satirical comedy, In Living Color. Even lower-rated Fox shows (and most are still near the back of the pack) draw a high proportion of young viewers, the kind that appeal to advertisers. The network has sold more than $550 million worth of ad time for the coming season, up from $300 million last year, and turned a profit of $33 million for the fiscal year ending in June. Some analysts predict that a year from now Fox will be making as much money as the No. 3-rated network, CBS.
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